Figures & Facts


Founding year: 1988                               
Founder: Hans Peter Schenkel
Collaborators: 20 full-time employees
Headquarter: Neuhofstrasse 25, 6340 Baar
Quality Management: ISO 9001:2008
VAT : CHE-113.072.328
Commercial register: CHE-
Bank details:

8098 Zürich

IBAN:  CH43 0023 0230 EW10 1066 2


Downloads:  Corporate brochure                             Mission statement


Hans Peter Schenkel

President of the Board of Administration

1988 : Primelco Visual AG has been founded

1990: Partnership with Citizen

1995: Partnership with Zebra

2000 : Opening of branch office in Lausanne

2004 : Market introduction of the product line 4POS 

2005 : Partnership with Honeywell (Metrologic)

2006 : our POS department becomes independant : Creation of Primelco System Device Ltd.

2008 : Partnership with Höft & Wessel

2009 : Founding member of 4POS and exclusive distributor for Switzerland 

2014 : Partnership with Intermec by Honeywell   


Our philosophy

Partnership for growing your business 
We seek long-term partnerships. This ensures that your wishes and your experience will have its influence in product development at our manufacturers.

Our knowledge for your solution 
Thanks to well-targeted training and further education, our teammates can maintain and expand their technical knowledge. Only with competent and motivated collaborators, an enterprise can deliver first class performance.

Market leader for your investment 
The Swiss market actually suffers structural changements. To maintain and strenghten our position or market leader, we cultivate close relationships with leading manufacturers. This enables you to benefit directly from innovative products which we put on the market.

Innovation for your integration
The basics for being innovative means long-term and future-oriented thinking. We propose concepts and solutions perfectly adapted to your needs. This will allow you to obtain the best possible results in a market which is more and more under pressure.

Quality for your security 
IYour requirements are the base of our quality assurance, guaranteed by the constant enhancement of our quality management system ISO 9001. Rest assured that our processes are continually optimized.